Ad specs

 

Title Wallpaper 300x250 728x90 160x600
Pixel Size Rails: ~ 140x900 left 130x900 right (may vary slightly on page) 300x250 728x90 160x600
Format Expandable In-Banner In-Banner In-Banner
Vendor Eyeblaster, Eyewonder, Unicast, Doubleclick Eyeblaster, Eyewonder, Unicast, Doubleclick Eyeblaster, Eyewonder, Unicast, Doubleclick Eyeblaster, Eyewonder, Unicast, Doubleclick
File Size 40 kb initial load 30 kb initial load 30 kb initial load 30 kb initial load
70 kb polite load 70 kb polite load 70 kb polite load 70 kb polite load
110 kb total load 110 kb total load 110 kb total load 110 kb total load
Audio User initiated only.  30 seconds max for user-initiated audio. User initiated only.  30 seconds max for user-initiated audio. User initiated only.  30 seconds max for user-initiated audio. User initiated only.  30 seconds max for user-initiated audio.
Video Initiation n/a Host or User Initiation Host or User Initiation Host or User Initiation
Video Length n/a 15 seconds max. 15 seconds max. 15 seconds max.
Video File Size n/a 2.4MB max (Broadband); 500k (Narrowband) 2.4MB max (Broadband); 500k (Narrowband) 2.4MB max (Broadband); 500k (Narrowband)
True Streaming True Streaming True Streaming  
Progressive Download allowed only upon user click Progressive Download allowed only upon user click Progressive Download allowed only upon user click    
Animation Length 7 seconds Host initiated animation not to exceed 15 seconds Host initiated animation not to exceed 15 seconds Host initiated animation not to exceed 15 seconds
3rd Party Tracking Accepted Accepted Accepted Accepted
3rd Party Serving Accepted for DFA customers only Accepted Accepted Accepted
Creative Guidelines Subject to editorial approval    
Submission Guidelines

All creative assets are due to Victoria.Smale@ columbustravelmedia.com

5 days prior to launch.

All creative assets are due to Victoria.Smale@

columbustravelmedia.com

5 days prior to launch.

All creative assets are due to Victoria.Smale@

columbustravelmedia.com

5 days prior to launch.

All creative assets are due to Victoria.Smale@

columbustravelmedia.com

5 days prior to launch.

Frequency Cap One (1) host initiated animation within the wallpaper per unique, per session.       
Click Through Window Must have a fixed-width page design. All fixed-width pages should be center-aligned in the browser window, measuring 756 pixels wide, with 4 pixel margins (764 pixels total width)   Must have a fixed-width page design. All fixed-width pages should be center-aligned in the browser window, measuring 756 pixels wide, with 4 pixel margins (764 pixels total width)  Must have a fixed-width page design. All fixed-width pages should be center-aligned in the browser window, measuring 756 pixels wide, with 4 pixel margins (764 pixels total width)  Must have a fixed-width page design. All fixed-width pages should be center-aligned in the browser window, measuring 756 pixels wide, with 4 pixel margins (764 pixels total width)
Labeling Other Items Expansion, Floating and Out-of-Banner elements must all have visible close button is upper right corner of creative. Video excutions must have applicable controls (Play/Pause, Audio, Stop, etc.)   n/a  n/a  n/a 
Click Through URL Must open a new browser window  Must open a new browser window  Must open a new browser window  Must open a new browser window
Controls As applicable, replay "button" required for user initiated interaction.  Mute button for sound if applicable. As applicable, replay "button" required for user initiated interaction.  Mute button for sound if applicable. As applicable, replay "button" required for user initiated interaction.  Mute button for sound if applicable. As applicable, replay "button" required for user initiated interaction.  Mute button for sound if applicable.